Here's what is says in the promotion terms:
"Submit any one (1) complete candy wrapper from REESE'S® Peanut Butter Cups, ALMOND JOY® Candy Bars, HERSHEY®'S SPECIAL DARK® Dark Chocolate Bars or YORK® Peppermint Patties along with the completed online request form (together a "Request") to receive one (1) product coupon for a New PIECES™ Product valued at up to $3.69 ("Product Coupon"). Offer valid for the first 25,000 people to print off a request form or from 01/27/10 to 02/10/10 (whichever comes first). All Requests must be postmarked by 02/17/10 and must be received by 02/26/10. Only the first 25,000 forms received will be eligible for a Product Coupon."
Find out more on the Hershey Pieces web page.
Now personally, I don't think 25,000 is a whole heck of a lot when it comes to getting free candy. I'm going to pass on this offer myself because I'm not sure it's worth the gamble of wasting a stamp if I'm not one of the first 25,000 to get in on this deal. (Hey, you all know I'm cheap, and stamps are getting expensive - lol!)
Good luck to those who are going to try for the free candy, I have a feeling even if you aren't one of the first 25,000 you'll receive a coupon of some sort.
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photo: Smicko, sxc.hu